📌 Project Info
As part of a challenge from Dongan Agency, I developed a landing page themed around a mountain hiking community. The focus was on engaging visual storytelling, with simple navigation and visuals consistent with the outdoor theme. The design process drew inspiration from references without copying, and I used copyright-free assets to maintain originality. The final result is an informative, personal, and functional design – clearly reflecting the identity of the hiking community.
1. Reference Analysis & Ideation
The process began with studying the design references provided as part of the challenge. From there, I identified layout patterns, content structures, and visual elements that could serve as inspiration. All explorations were directed toward creating a design that remains original while staying relevant to the mountain hiking community context.
2. Asset & Copyright Consideration
Before deciding on the visual details, I researched the copyright usage of assets. From this, I found that assets are not entirely free to use, especially for commercial purposes. Therefore, I used:
3. Wireframe (Low-Fidelity)
After defining the structure, I created a simple wireframe focusing on the hero section, community profile, activity information, and call-to-action. This wireframe served as the basic framework before moving on to the detailed visuals.
4. High-Fidelity UI Design
The wireframe was then developed into the final design by applying nature-themed colors, typography, and imagery. The design was focused on being user-friendly, with a clear information hierarchy, and reflecting the identity of the hiking community.
5. Review & Refinement